In the search for new technology to promote destinations in the face of intense competition, Indonesia is taking the Metaverse route.
Metaverse, for those unfamiliar with the technology, can include virtual reality as well as augmented reality that combines aspects of the digital and physical worlds.
Indonesia’s Ministry of Tourism and Creative Economy and Magnus Digital Indonesia, an ad-tech marketing consultant, have developed WonderVerse Indonesia, a Metaverse technology channel that allows the promotion of Indonesia’s tourism and creative economy in an interactive and digital way.
Apart from promoting Indonesian tourism to national and international levels, the purpose of the project is also to encourage the creative economy industry, especially tourism and creative economy players to be able to promote their products digitally on WonderVerse Indonesia.
Indonesia’s Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno says, “We are currently in a transitioning period where digitalisation becomes the driving force behind transformation and new platforms that will boost tourism promotion.
Credited Source
Travel Weekly Asia
