Finnish companies are at the forefront of developing technologies that will shape the future of the Internet and the metaverse.
The Metaverse is growing up fast. With phenomena such as gamification, digitalization, companies have been leaping aboard to produce virtual content, worlds, events, and experiences like nothing you’ve ever seen before. And Finnish companies are at the forefront of building this exciting, new world. They’re creating the infrastructure, materials, and content for this virtual universe, empowering developers to make virtual spaces, and even creating real-world interfaces for the metaverse. The metaverse hype may be everywhere, but Finland is where the core competences lie.
So, what is the metaverse? The metaverse, in short, is the next generation of that nebulous online experience that many people call “cyberspace.” It’s not one specific piece of technology but more how we interact with the digital world and the “objects.” We might do it through our phones, wearable gear, or VR headsets. We could enter it through a massive multiplayer online game like Fortnite or Genshin Impact, or through your company’s digital portal. The connecting idea, though, is that it’s where we’ll be spending more of our time in the coming years. It is a natural, immersive extension of the internet that we currently use through screens.
It’s also the virtual marketplace for a new digital economy. Many companies are betting you’ll want to create, buy, and sell virtual goods, and you’ll need some way to make sure that what you’re paying for isn’t some cheap copy-and-paste job. That’s where non-fungible tokens (NFTs) come in.
NFTs are digital representations of real-world objects like art, music, in-game items, and videos. They can be bought and sold online, and they have unbreakable code built in that prevents them from being copied.
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Business Finland / PETRA SÖDERLING / Image : Getty
