The new immersive art campaign presents five pieces from five artists, each representing how the Nissan ARIYA could electrify the future of their respective cities.
Japanese manufacturer Nissan have created a new and exciting campaign for their electric ARIYA model, presenting an immersive, AR experience that is quite literally out of this world.
Taking to the metaverse, the brand kickstarted their campaign asking five artists from different cities to each produce a piece of artwork representing how the Nissan ARIYA will transform and electrify the future of motoring.
Utilising WebXR technology, the electronic artwork can be viewed in both 2D and 3D, providing an immersive experience for viewers however they access it- whether on mobile, desktop or VR.
The campaign began with five artists who were briefed to create images of the Nissan ARIYA in five of the UK’s most popular cities- London, Birmingham, Manchester, Leeds, and Liverpool. The brief was to use their own interpretation of how the Nissan ARIYA could be a ‘ray of hope’ for the future in their cities.
Credited Source
Bristol Street Motors
