Fashion Week will soon take over the metaverse as well as New York City. Tommy Hilfiger plans to put forth a physical show while simultaneously recreating the show on Roblox, with all tangible products shown available to buy immediately. The upcoming “see now, buy now” showcase marks the brand’s first NYFW appearance in three years.

“This season is all about the collision of my favorite archival inspirations with the new live event concepts and virtual worlds,” Tommy Hilfiger said in a statement. “It’s the perfect expression of what we stand for as we pay homage to our roots with a return to NYFW.”

As models showcase the brand’s Autumn 2022 offerings walking a real-life runway at the Skyline Drive-In in Brooklyn — Roblox avatars will recreate the scene wearing the same (albeit digital) pieces while walking through a virtual version of New York City. Users of the gaming platform will be able to purchase digital exclusives related to the show, although details of those pieces have yet to be announced.

Credited Source
BDG Media / Inputmag